A few weeks ago we had a few articles explaining affiliate marketing and the pros and cons of affiliate marketing.
A point that was touched on briefly was the variety of affiliates that could market your product or service. As well as each affiliate usually having a specific industry sector that they will focus on, they will have a specific marketing avenue which they use to promote your product or service.
In this article we discuss the 7 different marketing avenues that affiliates can be grouped within. These are as follows:
Loyalty
These kinds of affiliates base their strategy on rewarding consumers as the name suggest for being loyal. Such examples allow consumers to collect reward points for shopping through them. Nectar and Mypoints are two example affiliates using loyalty to market merchants products and services.
Cashback affiliate
As the name suggests again this kind of affiliate offers its consumers cashback on every purchase a consumer makes through their site. Either the affiliate splits the commission with the consumer or charges for a membership to make a profit. An up and coming example of a cashback affiliate would be TopCashBack.
Voucher Codes
This model of affiliate is offering a form of incentive for the consumers. The voucher codes will be emailed out to large databases or promoted on the affiliate’s website to drive traffic to the merchant’s site with the offer of consumer incentives or promotions.
Content
The most common content affiliate would be a blogger. Bloggers create content that points consumers in the direction of the merchant’s website. Common techniques bloggers would adopt to deliver this type traffic would be to produce product reviews and recommendations encouraging consumers to buy certain products & services.
PPC
This form of affiliate will create pay pre click campaigns on the merchants behalf send traffic to their site to generate sales. Most online merchants should be running their own PPC campaigns so it would be worth specifying a PPC policy with new affiliates. This will avoid conflict with your existing campaign.
Email affiliates will send out target email campaigns from their large consumer databases. These emails will have similar aspects to voucher code affiliates because they will use merchants own promotions and offers to attract consumers to purchase.
You should now understand affiliate marketing a little better if you have read our other affiliate articles. If you are starting to think you would like to integrate affiliate marketing into your online activity the next step is to speak to Network Intellect directly. We will be able to advise if it is the right channel for your business and explain what sort of results you can hope to expect.
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